Network television is not recovering at the expected pace from the effects of the
writers' strike, ratings during the May sweeps reveal. According to TVWeek,
overall ratings for the crucial period, which ends on Wednesday, are down 10 percent
-- but, more importantly, ratings for adults 18-49, the demographic targeted by advertisers,
is down a whopping 17 percent, with several shows performing near or at their all-time
lows. TVWeek commented that the situation is not likely to improve during the summer
months. "Viewers out of the habit of watching broadcast TV might not return until
fall," it said, "and the threat of an actors strike may have networks seeing deja
vu all over again this summer."
19/05/2008
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